LEI Marketing Resources

Helping RapidLEI Partners build a successful LEI business

The RapidLEI Marketing team has put together these resources to help new LEI partners market and grow their LEI business.

Kickstart your LEI business with press releases, branding, effective web copy and campaigns. Stay up to date on platform and industry news with the Partner Newsletter.

Steps to launch your LEI offering

Step One

Press Release

Start your LEI opportunity off with a joint press release with RapidLEI. We love to announce every partnership. Contact your Account Manager to get your PR going.

Step Two

Partner Directory

All Certified Partners are added to the Partner Directory with a customized profile page. Don’t miss out on this exposure opportunity.

Step Three

Site Seals and Referral links

Get your customized RA Partner or Certified Partner site seal. If you’re referring customers to RapidLEI, be sure to use your custom referral link. More…

What can Partners sell?

Individual LEIs

Offer individual LEIs to organizations, companies, funds and trusts. Benefits to relay to your customers include:

  • Fully automated – no need to print, scan and fax documents
  • Improved accuracy – direct connections to the various business registries autofill organization identity data
  • Automated annual renewals
  • Multi-year discounts

EnterpriseLEI Solution

Designed for banks, asset managers and enterprises with volume LEI requirements, Partners can now resell EnterpriseLEI – our leading LEI issuance and management platform. Benefits include:

  • Bulk registration function
  • Discovery and consolidation of lapsed/missing/incorrect LEIs
  • Customizable expiration dates
  • Support for both internal and client LEIs in one solution

See full breakdown of EnterpriseLEI features & benefits

Content Ideas to get you started

Create optimized content to help customers understand what an LEI is and what benefits the LEI code can deliver. Use this resource area and the greater rapidlei.com website content to help position LEIs in your portfolio.

Start with existing customers

Make the biggest impact by issuing LEIs to your existing customer base. If they are new to LEIs, begin by explaining the business value of LEIs. Then use the top reasons to buy an LEI.

What is an LEI and why do I need one?

Use the content developed for What is an LEI as your inspiration. Avoid direct copy and paste or the search engines will penalise for duplicate content. Instead develop simple copy appropriate for your jurisdiction and audience.


Working with RapidLEI

Co-Marketing & Co-Branding

The contents of rapidlei.com and collateral can be used in your marketing efforts. Any Ubisecure/RapidLEI White Paper, datasheet or brochure can be co-branded. Speak to your marketing contact at RapidLEI to request co-branded material such as infographics and collateral.

Market Development Funds (MDF)

RapidLEI offers MDF to RA Partners to help build new markets and support the launch new LEI services.

Content Suggestion (Infographic)

Top Reasons to Register an LEI

2020 Initiative – LEIs for Banks for use in KYC & Onboarding

The Banking pilot is a GLEIF initiated project open to management by all approved Partners and is designed to enable Banks to use LEIs in volume to aid with streamling and reducing the costs associated with KYC and Organisational customer on-boarding.

The Pilot is open to Banks wishing to trial impact of automated LEIs issued at volume. RapidLEI is uniquely positioned to support the LEI KYC initiative and help banks realise the savings thanks to the platform’s SaaS management portal, API availability, and LEI issuance automation. 

To co-ordinate your Banking pilot approach, contact your Account Management or get in touch at partnerships@rapidlei.com

Read more about the Pilot in the blog

Latest LEI Industry News

A-Team Group Special Report: Best Practice Client Onboarding

Approaches to operational data management for client onboarding should include the LEI where available. While the identifier has not yet gained as much traction as initially expected, it is a good cross reference point for multiple proprietary and vendor entity identifiers, and links entity datasets across an organisation.

Using a master data management approach to source and integrate LEIs, proprietary identifiers and vendor identifiers from multiple systems, map them and reconcile underlying data, it becomes possible to see benefits. Regulatory requirements for client data can be met, a single version of client data can be delivered to downstream applications, the data can be enriched with entity relationships and hierarchies to discover ultimate beneficial owners, an audit trail can be confirmed, and a 360-degree view of customer data can be achieved.

Read more

Data Management Insight

Bank of England: Payments: A platform for innovation – Speech given by Victoria Cleland, Executive Director; Banking, Payments & Innovation

The global LEI system contributes to many financial stability objectives such as improved risk management in firms, better assessment of micro and macro prudential risks, facilitation of orderly resolution, and enables higher quality and accuracy of financial data overall. In addition to financial stability benefits, LEIs provide valuable data and support anti-money laundering and combating the financing of terrorism efforts. They could, if linked to portable credit files, improve access to the domestic and global financial system, support greater choice and competition for business finance. The LEI could also act as the unique identifier for a digital ID, which could help the two-step verification process required for a more secure system.

Read more

Bank of England LEI RapidLEI

Swift’s PMPG: Adoption of LEI in Payment Messages

The PMPG believes now is the appropriate time for the payment industry to begin its adoption of the LEI. Coupled with the other changes happening around the LEI to make it cheaper and easier to obtain, the migration to ISO 20022 provides the right opportunity for the industry to move to adding the LEI into payments messages, infrastructures and processes in a low cost, efficient manner.

Read more


xBRL required in IFRS Financial Reports

The European Single Electronic Format is the electronic reporting format in which issuers on EU regulated markets shall prepare their annual financial reports from 1 January 2020. Starting from this date, IFRS Financial Reports must be filed in the European Single Electronic Format (ESEF) which requires the xBRL format.

Read more

Financial Transparency Act Introduced in Congress

The Financial Transparency Act (FTA) was reintroduced into US Congress, potentially paving the way for a significant advance in data standards that would benefit the business community and regulators alike… The FTA would also require the adoption of the global Legal Entity Identifier (LEI), to allow filings from the same entity across multiple regulators to be easily and automatically matched.

Read more


A-Team Insight: CUSIP Global Services Adds ISIN to LEI Mapping for US and Canadian Securities

CUSIP Global Services (CGS) has joined the initiative led by the Association of National Numbering Agencies (ANNA) and Global Legal Entity Identifier Foundation (GLEIF) to map ISINs to LEIs. ANNA and GLEIF set up the mapping initiative back in April 2019 with a limited number of National Numbering Agencies within ANNA joining the project, which is designed to improve transparency and counterparty risk exposure in global financial markets.

Read more

Legal Entity Identifiers in US & Canada

Blog & Social Media

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